Welcome!

I am Mengjie (Magie) Cheng, a Ph.D. candidate in Marketing at Harvard Business School. I am fortunate to be co-advised by Prof. Elie Ofek and Prof. Hema Yoganarasimhan. My research focuses on content marketing, digital marketing, and generative AI. I combine economics principles and behavioral insights with large language models, machine learning, and causal inference to inform strategic marketing decisions in the digital era. 

I'm on the 2025–2026 academic job market. 

Research Interests

Substantive: Content marketing, digital marketing, generative AI.

Methods: Machine learning, large language models, causal inference, empirical models.